The Benefits of Using Animated Video Advertisement

Budget constraint is common and this serves as a major deterrent for companies to create new video ads. Animated videos are a powerful solution to this challenge.  Apart from being cost effective, well made animated videos are also more entertaining and attractive. Instead of regular speech or human faces, animated videos can produce more impact by having better visionary explanations and examples which facilitate better recall value. Following are few of the key advantages companies can gain using animated videos:

• Better Impact

Many studies have showed that people learn and retain information that is presented to them via visual mode much better than that which is only offered verbally. Animated video makes creative team more resourceful than ever for making and displaying the most visually rich and creative video. Photographic images or even videos comprising of photographic images cannot be as effective as animated videos as the latter has direct registration in long term memory of human brain which leads to higher recall value and impact. It can further be engaging to the core audience who ultimately leverage their purchasing power.

•     Cost effectiveness

Imagine the amount of budget required to set up location, crew members, lighting arrangements and other resources for a single non-animated video shoot. Now extrapolate the same each time the marketing team would want to make a fresh video. Either the company would have to increase the budgets earmarked for such marketing activities or else it would have to cut down on new video releases. Animated videos serve as a win-win solution owing to the substantially low costs involved in creating them. With the help of illustrations in these animated videos the creative team can ideate a product or service launch, explain features of the product or service or illustrate problems and solutions very effectively while keeping the audience engaged.

• Accessibility

The global reach of video marketing is wide and the animated videos are an ideal solution. It helps to target audiences across all communities, geographies and can be more focused and creative in passing the core message of your company. Animated videos hosted on social media sites such as Facebook, YouTube and linked to your company’s site will expand your outreach across a wider audience. It will help your company to reach millions of people anywhere around the world and acquaint them with your products or services and its benefits in a short span of time.

With globalization and an ever increasing competition, worldwide branding through online video advertising becomes imperative for any business to survive and grow.

Online Video Marketing – The Latest Trend

Online video advertising has acquired popularity due to its global reach. With the online marketing, companies can now track and analyze the trends of visitors accessing their site and the actions performed by them. This also gives the chance to seek feedback from prospects and existing users on new product launches or existing products.  This can help in producing ideas and comments from visitors. As textual content can engage customers to a limited extent, online video ad appeals more to visitors due to its visual effects.

Online video advertising is the latest trend and the most compelling marketing tools to promote a business online. Nowadays, people spend maximum amount of their time on internet which has generated massive power to it. Various search engines specifically Google are optimized to search videos hence making online video ad as one of the most vital part of business website. These videos can be created at very affordable prices and can be uploaded at different video sharing sites such as YouTube, Facebook, twitter etc. This trend is further encouraging companies to reach out to different social media networking channels for marketing as well.

Earlier visual advertisement was confined to television only, but with online videos advertisement, it is ready to people accessing internet via PC, laptops, mobile phones or other devices. This not only expands the user base but also helps people watch video on the move.  Further, it is easy to track the number of hits and if posted smartly with associated information can lead to diverting traffic to your website from social networking sites.

Captivating content, attractive graphics, catchy presentation is very important to entice visitor patronize your organization. The multimedia content enhances the appearance of company’s website and increases the popularity as people tend to share what they like with others. Certain companies produce animated videos or interactive games to showcase their products, features and services.Everyone can access these videos online without any location constraint, similarly companies save money on other travel and logistics cost for their branding across the globe. Moreover, online video advertising is more cost effective than using regular commercial medium for advertisement.

Online video marketing can help companies to reach out to prospects globally. More importantly, online video marketing helps two way communication by making it more interactive and engaging.