The Benefits of Using Animated Video Advertisement

Budget constraint is common and this serves as a major deterrent for companies to create new video ads. Animated videos are a powerful solution to this challenge.  Apart from being cost effective, well made animated videos are also more entertaining and attractive. Instead of regular speech or human faces, animated videos can produce more impact by having better visionary explanations and examples which facilitate better recall value. Following are few of the key advantages companies can gain using animated videos:

• Better Impact

Many studies have showed that people learn and retain information that is presented to them via visual mode much better than that which is only offered verbally. Animated video makes creative team more resourceful than ever for making and displaying the most visually rich and creative video. Photographic images or even videos comprising of photographic images cannot be as effective as animated videos as the latter has direct registration in long term memory of human brain which leads to higher recall value and impact. It can further be engaging to the core audience who ultimately leverage their purchasing power.

•     Cost effectiveness

Imagine the amount of budget required to set up location, crew members, lighting arrangements and other resources for a single non-animated video shoot. Now extrapolate the same each time the marketing team would want to make a fresh video. Either the company would have to increase the budgets earmarked for such marketing activities or else it would have to cut down on new video releases. Animated videos serve as a win-win solution owing to the substantially low costs involved in creating them. With the help of illustrations in these animated videos the creative team can ideate a product or service launch, explain features of the product or service or illustrate problems and solutions very effectively while keeping the audience engaged.

• Accessibility

The global reach of video marketing is wide and the animated videos are an ideal solution. It helps to target audiences across all communities, geographies and can be more focused and creative in passing the core message of your company. Animated videos hosted on social media sites such as Facebook, YouTube and linked to your company’s site will expand your outreach across a wider audience. It will help your company to reach millions of people anywhere around the world and acquaint them with your products or services and its benefits in a short span of time.

With globalization and an ever increasing competition, worldwide branding through online video advertising becomes imperative for any business to survive and grow.

Online Video Marketing – The Latest Trend

Online video advertising has acquired popularity due to its global reach. With the online marketing, companies can now track and analyze the trends of visitors accessing their site and the actions performed by them. This also gives the chance to seek feedback from prospects and existing users on new product launches or existing products.  This can help in producing ideas and comments from visitors. As textual content can engage customers to a limited extent, online video ad appeals more to visitors due to its visual effects.

Online video advertising is the latest trend and the most compelling marketing tools to promote a business online. Nowadays, people spend maximum amount of their time on internet which has generated massive power to it. Various search engines specifically Google are optimized to search videos hence making online video ad as one of the most vital part of business website. These videos can be created at very affordable prices and can be uploaded at different video sharing sites such as YouTube, Facebook, twitter etc. This trend is further encouraging companies to reach out to different social media networking channels for marketing as well.

Earlier visual advertisement was confined to television only, but with online videos advertisement, it is ready to people accessing internet via PC, laptops, mobile phones or other devices. This not only expands the user base but also helps people watch video on the move.  Further, it is easy to track the number of hits and if posted smartly with associated information can lead to diverting traffic to your website from social networking sites.

Captivating content, attractive graphics, catchy presentation is very important to entice visitor patronize your organization. The multimedia content enhances the appearance of company’s website and increases the popularity as people tend to share what they like with others. Certain companies produce animated videos or interactive games to showcase their products, features and services.Everyone can access these videos online without any location constraint, similarly companies save money on other travel and logistics cost for their branding across the globe. Moreover, online video advertising is more cost effective than using regular commercial medium for advertisement.

Online video marketing can help companies to reach out to prospects globally. More importantly, online video marketing helps two way communication by making it more interactive and engaging.

Video Marketing Tips

It is not just the old saying “picture is worth a thousand words”; many scientific researchers have tested that pictures have a direct route to long-term memory and humans have limitless capacity of long-term memory to store. As per Jerome Bruner, retaining of verbal & visual information is much higher as compared to information retained by hearing only. As per Don Norman, author of Emotional Design, stated in his article for magazine “The Graphics on Your Computer Screen Can Affect the Way You Feel—and Think”

With the advancement in technology & globalization, online advertising helps organizations to develop new market in outside locations. As per survey – By 2015, US online video viewers will represent 60% of the general population & 76% of internet users. Apart from bringing popularity online videos help in improving the ranking of a company in Google search. As per Forrester – videos stand 50 times more chance than text pages of being shown on the first results page of Google search.

Marketing by video is one of the most powerful tool which is used for online branding, driving automated traffic & act as communication medium.

Here are few great tips for creating concise and compelling online videos:

• Compelling title – The title of video should be gripping to attract traffic. With the usage of proper keywords in the title can help to display results of the video with search engines. The approach of using meta tags for the content/text from the page will be helpful. Always use right keywords & tags to show up on the front of search results.

• Killer Content – Content plays major role in creating emotional impact hence it should be concise, precise and persuasive. Based on content you can keep certain prominent aspects of your organization in the content such as company logo etc.

• Sharing – Apart from hosting your videos on YouTube, you should always associate & host them on the other sites as well such as your company site to divert traffic to your marketing site. Further you should add phrases as “Visit our Web site” or “Tell a friend” along with your company’s website URL, marketing email ID & other contact information.

• Regular Updates – Apart from seeking feedback, responding to queries, watching comments you should monitor the impact and performance. For the measurement purpose you can easily gather data & generate metrics for different aspects such as number of times video was watched, percent of video played, resulting site visits, actions performed by users after landing on your website and finally sales. These metrics can help you to gauge that how online video marketing is influencing actual client behavior.

• Keep it short – Based on various surveys performed on an average people enjoy watching videos with average time of 2.5 to 3 minutes.

Align your marketing team to leverage video marketing for expanding pipeline & sales. With the changing trend you must use this powerful tool to communicate with your clients & prospects. With a wealth of choices of components & styles which you can incorporate in your video, trust me they will be more dynamic and compelling than ever before. So what are you waiting for? Get started with your first online video marketing initiative & share your experience.

Hire An Online Video Marketing Service Provider For An Efficient Promotional Videos

Videos are no doubt the most efficient online marketing tool today. There are a lot of people who are engaged watching animated video clips than reading press releases of a certain product or services. Video marketing is the term being used to identify the use of video or flash animation videos that online businesses use for their promotional strategy. Businessmen uses video clips as a tool to easily reach their clients and promote their prospects to buy their products. There are several video marketing service providers that provide such video services to businesses and have their web sites an arena to reach out to their audience.

Promotional strategies such as funny animated video clips on your site gives great result not only on your profit but also with the popularity of your business in the industry as it helps you build the name of your business. Using a 3D animation video, you can’t only provide the message you want to give to your audience through pictures or texts but they can now hear what your advertisement is trying to say. People will become interested once you released a funny animated video as your promotional tool because most people are visually oriented individuals and watching or seeing images are the ones that make them pulled in. Once they watched your clips, they will become curious and later become tempted to learn more about your business and your products. Using internet can also help your business reach the globe and build clients anywhere. Promotional videos are very efficient especially when making a relationship with your clients.

Video marketing service providers have the skills to make animated video clips that you can use for your online marketing services. Give the message you want to portray and they will provide flash animation videos. These video marketing experts use cartoon images, flash movies, gif images, and sound tracks when creating a funny animated video. You will be surprised with the result of such alteration to your online promotional strategies once you uploaded funny animated video clips for your viewers. You must only provide the right language and attitude for your promotional videos so that the viewers will become interested to your business.

Online promotional videos particularly those 3D animated video can easily draw your clients and prospects to buy your products and pay for your services. Videos are easy to deal and understand unlike reading press releases and articles about your business and products. Use a funny animated video to promote your business in the industry and to effectively and efficiently build a name for your business. An online video advertising can help you sell your products instantly to boost your profit and sales.

Animated Video Clips Bring in the Money

A successful enterprise is fueled by creativity; and nothing is more creative other than using animated video clips in delivering your business proposals. Having a great product or viable service is just one half of the equation. The 50 percent comes from the packaging. It is how you tell people your story and your offerings that get them thinking. It is the success of implanting a certain message that gets them deciding. It is how you wrap whatever it is that you have to offer that gets them curious and coming back for more. That is why funny animated video and all other video marketing forms are taking the online marketing world by storm.

The Human Attention Span

Psychologists have long said that the human attention span lasts 15 min at most. In the world of online marketing, this is much shorter. We live in a culture whose mindset is that everything can be obtained right at an instant. It is easy to switch channels, switch programs and even so to exit websites. Competition is tough and you only have that small amount of time to get your message across and convince people. That is why flash animation videos are highly commended forms of online promotion. What you want is a brief message that gets people talking about what you provide but uses only a few seconds of their time to understand. Flash animation videos have proven that they can help you get this done.

Creativity in Communication

What most marketers and advertisers fail to do is provide a unique way of saying something. Consumers are bombarded everyday with information and most of it goes out the window. More often than not, people will remember a 3D animated video over a text article or a picture. We are very visual beings and we always connect concepts with images that we can see. Take our word for it that a 3D animated video is the best type of advertising and communication method that can fit in vivid descriptions, lush messages and effective persuasion in 30 seconds or less. Your audience would rather watch a 30 second video than read a 700 word article.

Tickle the Funny Bone and Get Conversions

We have seen over the years the rise of these hit videos and that can be considered very successful video marketing. They have reached millions of viewers and some have even become pop culture icons of this decade and the past one. If we were to look at the common element in all of those, we will see that comedy has all brought them to a wide viewers. Funny animated video snippets will always ensure recall and spread. Making people laugh is the best way to make them remember something. If it is a light, compact and funny animated video clips, then you are sure to have a conversion.

How Animated Videos Increase Your Online Business Profit

If you have an online business and you want it to go popularin the business industry, have animated video clips on your website. It will help you increase profit and eventually lead to a business expansion. Take the opportunity that online marketing offers for your business because you will get profits from it. One of which is to have video hosting on your website that will talk about your business and the products you are marketing online. You can get this by having the service of video marketing specialists. They will come up with a promotional campaign video that can be the key for the success of your business.

Video marketing services are the most sought business strategy to draw people and encourage them to become your customer. They make animated video clips that are applicable to your business in order to gain instant customer. Most online businesses became popular because they use flash animation videos to introduce & advertise their products & services. This became an efficient tool to target prospects & customers. Video marketing experts offers the assurance for an engaging & interesting videos that you can use on your website to market your products and services. Bring your business on top of the ladder with video marketing strategy.

Those who are experts in the field of 3D animated video create a gallery of promotional and marketing video for your business. They make funny animated video about your product and services to encourage visitors to see your website so that you can generate more traffic. After watching your funny animated video, your target audience will likely become curious about your products. This will lead them to become your potential clients. You can also have collaboration with a video marketing service provider to the theme that you want so that you can both produce a good and interesting 3D animated video that will gain hits and views in the internet.

There are a lot of online users who are spending hours in the internet watching funny animated video clips. There will be no question that you can earn customers if you will use video marketing for your business. Video marketing service providers offer different types of videos depending on the nature of your business and your target audience. One thing is for sure that internet users prefer a short & interesting funny animated video than those that are long and boring. Videos bring life to your website especially when you are going to put animated video clips. It is more effective than any other marketing methods.

Video Marketing Service Helps Improve Your Company Visibility

If you are a business owner and you want more visibility in you business industry, have animated video clips on your website. Take the opportunity that online marketing offers for your business because you will benefit from it. One of which is to have video hosting on your website that will talk about your business and the product that you are selling in the market. You can have this by asking the service of a video marketing specialists. They will come up with a promotional campaign video that can be the key for the success of your business.

Video marketing is the most sought business strategy to attract people and encourage them to become your customer. Some companies are easily remembered because they use animation videos to introduce their company. This became an effective tool to target customers and prospects clients. Video marketing experts can help you come up with an attractive videos that you can use on your website to showcase wither your products and services.

Those who are experts in the field of animated videos can create a gallery of promotional and marketing video for your business. They make funny animated video about your product and services to encourage visitors to your website so that you can generate more traffic. After watching your funny animated video, your target audience will likely become curious about your products. This will lead them to become your possible clients. You may work with their team and discuss what type of video you want for your business in order to produce an interesting animated video that will gain hits and views in the internet. Who knows, your video can be viral!

There are a several online users who are spending long hours in the internet watching funny animated video clips. There is no doubt that you can earn customers if you will use video marketing for your business. Video marketing service providers offer various types of videos depending on the nature of your business and your target audience. One thing is for sure that internet users prefer a short and funny animated video than those that are long and boring. Videos bring life to your website especially when you are going to put animated video.